You all are at different places in the development of Sketchup Skills to apply to your projects. Please take the time to look through the available tools to learn additional actions with Sketchup.
Used to create your documentation and organization of drawings.
The "Final" look that you present to your client may require a rendered drawing.
Software:
Rendering Extension runs inside Sketchup (Extension Warehouse)
Rendering Application runs separate from Sketchup. You place your Sketchup drawing or import into this software.
Lumion
V-Ray
This is where understanding image fundamentals (Photoshop) comes in handy.
FROM SKETCHUP Getting Started